We first got to experience Petrucha footwear while in Paris for Autumn Winter presentations for fashion week. Josep Vila and Anaid Cano started their label in 2014 and have based their label in Alicante, Spain due to that area's long history in footwear. Having their workshop in such an area allows them to experiment and challenge themselves to create great products within their ethical guidelines.
Petrucha has a very strict "Cradle to Cradle" ethos in their production. They strive to create something different from what is on the market by placing their focus on sustainability and ethical production methods. The team at Petrucha do not look at the fashion calendars or seasons, instead creating footwear that is meant to last even beyond it's initial purpose.
To live in equilibrium with our world, they use natural and certified ethical materials and environmentally friendly methods to create comfortable and good quality footwear. Restricted by their strict eco-friendly ethos, they are pushed to experiment and invent a brand that is truly special and different from what is out there in the market, fighting against the fast fashion trend taking over the high street.
They are true artisans, as they are involved in every step of the process from concept through to placing each shoe in the box. They use interesting processes, such as a lack of backstitching, clean cuts and material torn by hand and placed directly on the last. All of this distinguishes Petrucha from mass-produced, high street footwear.
Now that you know a little more about the brand, take a look at some of their latest creations.
All images by Yoan Galabov