Shop the latest DZHUS collection now in The Shop.
In my opinion, DZHUS is a gem of the Ukrainian Fashion Week calendar. And while I was not there, I did have a chance to see the latest collection during my showroom visits during Paris Fashion Week.
DZHUS Autumn Winter 2017 line, “Tectonic”, is dedicated to the evolution of Earth, from a newborn planet to a stronghold of civilisations and technologies. Metamorphoses of the nature’s structure, fluidity and interaction of its elements, as the algorithm of survival and development. All of this is manifested in the transformer garments, which are a signature of DZHUS.
The tectonic processes have been interpreted in the architectural cut of the designs: like the continents split and reunite, the construction of the apparel disintegrate into modules, which then reorganise into new forms, celebrating the infinite cycle of nature. The peculiar dynamics of lithospheric plates has inspired the methods by which the clothes are modified: geometrical shifts, voluminous layering and textured gathers.
By changing their shapes and silhouettes promptly, the pieces adapt to different purposes and weather conditions, which cannot be overestimated in the modern reality’s overwhelming rhythm.
The rough textures of felt, denim, knit and wool appeal to the primordial relief of the planet and the ancient solids, which have made a crucial impact to the global industrialisation.
The zoomorphic configuration of the outfits pays homage to the phenomenon of the terrestrial life’s generation and development. Associated with fossilised prehistoric organisms, the collection carries a message about fragility of the material existence, value of remembering the roots and importance of living in synergy with nature.
So take your seat in the front row. We will bring you the images from the look book once we have them so you can see more details on just how amazing this collection truly is.
Runway photos courtesy of Ukrainian Fashion Week.