Shop the latest DZHUS collection now in The Shop.
The conceptual womenswear label Dzhus is out with their latest collection! The Dzhus SS16 collection Pro Forma is inspired by uniform design, with its priority of functionality and standardisation over subjective aesthetics.
If you have read our previous posts on the label, you should not be surprised by how amazed we are that the story of every collection is truly and honestly told through each piece; and the Dzhus SS16 collection is no different. Irina Dzhus used her skills to take inspiration and give a new life to the garments worn by medical, training and workers in days gone by. She describes the style as "exaggeratedly normcore, meaning unisex fashion which is average looking and unpretentious, though we would argue that there is nothing average about the Dzhus pieces!
As with previous collections, there is a fair bit of industrial-inspired finishings and details to keep your eye out for here. Raw hems and exposed overstitching, clothes fastened with strings. Seam allowances are exposed on the right side and piped with bias binding which forms straps, extending past the edge of the fabric. Overlock is also used as a constructional technique for a special fabric and a fringe. This collection also maintains the signature Dzhus colour palette, using ivory-grey and black hand treated bleached linen and textured cotton.
Vanguard yet utilitarian, DZHUS’ visual identity derives from innovative structural solutions.
The brand’s design concepts are based on interaction and transformation of construction modules, aimed
to create new aesthetics of the form – innovative and virtually archetypical at the same time,
categorical but variable.
The brand’s collections are inspired by things at the edge of perception: from spiritual strongholds to
abandoned industrial zones.
Reserved colouring and technical textures are typical of Irina Dzhus‘ designs. Each piece carries a
distinctive ideological message.
DZHUS is a vegetarian-friendly brand. All the products are made of cruelty-free materials.
Look Book Credits:
Photo: Olga Nepravda
Style: Irina Dzhus
Makeup & Hair: Maria Kolomiets
Model: Anastasia Nepravda
Location: Platforma Art Factory