Adaptation is the latest collection for Spring Summer 2016 by London based fashion designer Alexandra Groover. Inspired by a recent costume project for artist and choreographer Christopher Matthews' "Artist as Nomad" performance, Groover's latest collection adapts her signature style to the aesthetics and functionality of the various nomadic cultures she researched for the project. Alexandra states that the collection is partly autobiographical, as are her previous collections.
Alexandra Groover SS16 Adaptation also aims to bring attention to and tackle the immense waste in the fashion industry. For this collection, Alexandra looked to her previous collections and adapted her methods, enabling her to produce this one using zero waste cutting techniques. What would normally end up in the bin when one garment is produced was used to create something of use. Alexandra also puts herself among those with an ethical stance within her brand; her collection is completely produced in London using 100% organic cotton jersey which has been knitted in Leicester, United Kingdom.
We also love how so many of the pieces of the Alexandra Groover SS16 collection are so versatile. They were designed with multiple styling options and functional details, such as pockets and drawstrings, to allow each wearer to tell her own style story. We especially love the Four Corners poncho and all of the different ways it can be worn!
Alexandra has even received some praise from none other than Sir Paul Smith, saying in iD magazine that "Alexandra Groover is a young designer whose jersey collection is both creative and wearable."
We agree.
Here is the amazing Alexandra Groover SS16 Adaptation collection in pictures:
You can keep up to date with Alexandra Groover on Twitter or Facebook
Credits:
Photography: Tom Medwell
Model: Maxine Anastasia
Make Up: Patrycja Grimm
Styling: Matteo Cortés
Location: Spring Studios, Selfridges London