There were so many amazing designers on display at this season's Cube Showroom in Paris and that is where we came across another amazing emerging Swedish jewellery brand, Draug. It seems a lot of great avant-garde silver work comes from Sweden and Draug is among this elite crowd. The inspiration is drawn from the barren Nordic landscape, the animated nature, the long dark winters, the Swedish melancholy. All pieces are hand made with strong attention to details, tradition and craftsmanship.
At this season's showrooms, Draug showcased their latest collection Modulor alongside their previous collection Offret.
Modulor takes it's inspiration from brutalist architecture (the term itself has Swedish roots, having been coined by architect Hans Asplund in 1949), with more stacked geometric shapes and smoother surfaces. The considered simplicity of the collection, especially when the pieces are worn together, is stunning.
Their previous collection, Offret (which means "the sacrifice" in Swedish), was more savage and earthy that exudes strength. As opposed to Modulor, Offret had more organic shapes and a lot more texture in each piece.